The text message caused outrage between HYBE President and Min Hee Jin

At 1:00 p.m. April 25, Min Hee Jin held an emergency press conference to give her stance and respond to HYBE’s accusations after the group published a series of evidence related to plotting to betray the group. HYBE announced that it would initiate a lawsuit against Min Hee Jin and the ADOR board of directors on the same morning. At the press meeting, Min Hee Jin appeared with a less cheerful look, somewhat tired and constantly holding her head for fear of the flash.

Min Hee Jin continuously expressed her dissatisfaction with HYBE, criticizing from President Bang Si Hyuk to CEO Park Ji Won. The female CEO criticized Source Music for not shaping the brand well, was shocked by the launch of LE SSERAFIM and revealed that ADOR was founded because BTS fans were jealous. Min Hee Jin said SM once asked her to become CEO but had the courage to leave. Joining HYBE in 2019, Min Hee Jin received capital from the group to establish a personal label and launch NewJeans in 2022.

The female CEO published a text message that caused outrage with Bang Si Hyuk

Notably, Min Hee Jin released a message from HYBE President Bang Si Hyuk. In there, the two were close and talked happily together. What surprised people was the content of the message showing that Bang Si Hyuk intended to compete unfairly with the SM girl group aespa. Specifically, President Bang asked Min Hee Jin “Can I ‘trample’ on aespa?”, and the female CEO just smiled in response. The fact that HYBE’s “superior” intends to “trample” on other company’s female groups makes Kpop fans angry.

aespa is embroiled in a long-running drama between Min Hee Jin and HYBE

When Min Hee Jin left SM, many rumors arose that Bang Si Hyuk lured the company’s “mercenary” to destroy him. At that time, aespa had just debuted, creating a craze with a virtual reality concept that cost a lot of money. Between 2019 and 2021, aespa has grown rapidly, owning the megahit Next Level, a name that promises to be the future of Kpop.

Between 2019 and 2021, aespa has grown rapidly, owning the megahit Next Level, a name that promises to be the future of Kpop.

It’s not difficult to understand why the group has become a “rival” in the eyes of many famous entertainment companies. Min Hee Jin joined HYBE with the intention of forming a girl group from the beginning, started recruiting trainees and building a concept for NewJeans under Source Music, then split up to form ADOR. During the storm of accusations, Min Hee Jin continuously dragged unrelated names, making people extremely bored.

Min Hee Jin joined HYBE with the intention of forming a girl group from the beginning, started recruiting trainees and building a concept for NewJeans under Source Music.

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