On September 21, in Hanoi, the list of Top 50 most valuable brands in Vietnam was officially announced by Brand Finance – the world’s leading British brand valuation company with offices in many countries. . According to the published results, Vinamilk is valued at $2.814 billion, an impressive increase of 18% compared to 2021, continuing to be the most valuable food brand in Vietnam. At the announcement ceremony, Vinamilk was honored to receive the title of “The 6th largest dairy brand in the world”.
Brand Finance representative awarded the certificate “Vinamilk – The 6th largest milk brand in the world” to Ms. Bui Thi Huong – CEO of Vinamilk.
This is the 7th year Brand Finance – the world’s leading brand valuation company organizes the Brand Finance Vietnam Forum 2022 event to announce the value of Vietnam’s national brand and honor the TOP 50 valuable brands. Vietnam in 2022. Since it was first announced in 2015, Vinamilk has participated in 15 brand rankings of Brand Finance.
Vinamilk is the most valuable food brand with a valuation of more than $2.8 billion.
Previously, in the Global Food and Beverage Industry Report 2022 published by Brand Finance, the Vinamilk brand showed its position as the only representative from Southeast Asia in the Top 10 most valuable dairy brands globally. 6th position) and Top 5 strongest milk brands globally (2nd place). Notably, although it has achieved great brand value, Vinamilk’s development potential is still highly appreciated when it becomes the most potential global dairy brand in 2022.
Vinamilk’s brand value from 2019-2022 according to Brand Finance.
Ms. Bui Thi Huong, CEO of Vinamilk shared: “Vinamilk is always well aware of the role of the brand in the development of the company, especially in the field of food and beverages in general and the dairy industry. in particular. At Vinamilk, over 46 years of establishment and development, the brand value has always been built by Vinamilk from the biggest pillar that is product quality, service and reputation with consumers in Vietnam and anywhere. in any country Vinamilk is present. I believe that, with the efforts of Vietnamese businesses, Vietnam will have many higher rankings on global rankings, affirming the position and value of Vietnamese national brands.” .
Affirming its prestige and quality, Vinamilk is also the milk brand chosen by Vietnamese consumers the most in the past 10 years.
“When compared with some international brands in the region, we can see that the rate of value increase of Vietnamese brands is higher. This is due to the rapid change and adaptation of Vietnamese brands in recent years. We monitor and find that the transformation to adapt to post-COVID-19 changes is very good, and this can be an important reason for Vietnamese brands to break out compared to the region”, Mr. Lai Tien Manh, representative of Brand Finance in Vietnam commented.
According to Brand Finance, Vietnamese businesses have adapted well during the pandemic, with the total value of the Top 50 most valuable brands in 2022 reaching 36.6 billion USD, an increase of 36% compared to 2021 and also an increase. highest in the region. This also shows that many Vietnamese businesses have long-term and sustainable strategies to build their brands, and vice versa, brands also really contribute to the sustainable development of businesses.
“Sustainable development and the role of ESG in businesses” was also the topic of the presentation presented at the forum by Mr. Alex Haigh – Managing Director of Brand Finance Asia Pacific, in which he highly appreciated the efforts of the leading companies on sustainability, thereby accelerating progress and creating a positive impact for the industry as a whole.
Sustainable development has been included in Vinamilk’s key strategy, reflected in the fact that Vinamilk has expanded and built a new system of high-tech dairy farms over the past 20 years.
This year, “Vietnam National Brand” was also valued at USD 431 billion by Brand Finance and ranked 32nd globally and had the fastest growth rate in the past 3 pandemic years.In Vietnam, Vinamilk was honored Named as a national brand for 12 consecutive years and regularly in the leading positions of brand rankings of prestigious international organizations, Vinamilk is currently the sole representative of Vietnam and Southeast Asia. Asia is in the Top 40 largest dairy companies globally in terms of revenue (according to Plimsoll, UK), has exported products to 57 countries and territories, with an increasingly expanding scale.