True to the theme “Beyond the food experience”, Vietnamese businesses bring to Thaifex Anuga this year many healthy products with integrated quality standards to offer regional markets, as well as customers. Global. Many businesses focus on introducing food products, agricultural specialties and processed products with high added value such as traditional fish sauce with geographical indications in Phu Quoc, products that optimize local resources. of regions such as coconut nectar in Tra Vinh, fermented honey in Thanh Hoa, confectionery, juice, dried fruit, rice vermicelli, dried pho, complete spices, instant herbal tea.. .
Within the framework of the fair, the Association of Enterprises of High Quality Vietnamese Products in collaboration with the Vietnam Trade Office in Thailand organized the seminar “Green economy and orientation for sustainable product development of Vietnam”. Here, speakers from the Ministry of Commerce of Thailand, the Thai Consumer Association and Central retail group shared the host country’s experience in green economic development and sustainable products, especially In the context of climate change and diseases that are posing to humanity, there is an urgent need to change the way we treat nature as well as consumption habits. Besides, the delegates who are representatives of Vietnamese businesses attending this year’s Thaifex Fair also had the opportunity to discuss opportunities to penetrate and develop the market for green and sustainable products of Vietnam.
Nguyen Thanh Huy, in charge of the Vietnam Trade Office in Thailand, assessed that the prospect of developing a green and sustainable economy in Vietnam is very potential because each of Vietnam’s raw material growing areas are places to grow medicinal herbs. Good. This is the advantage and also the “soft weapon” of Vietnamese enterprises when exporting abroad, especially to highly competitive countries like Thailand. Mr. Huy emphasized that after the COVID-19 pandemic, consumer tastes and thinking in the world changed and Thailand is no exception to that trend. Therefore, the fact that Vietnamese enterprises know how to take advantage of their own products, their own stories in the raw material areas of enterprises to create their own imprints, thereby penetrating the niche market to be able to record The imprint of Vietnamese products on foreign markets is a right and long-term strategic direction.
As a person who has accompanied Vietnamese businesses for many years, “bringing the bell to fight foreign countries”, Ms. Vu Kim Hanh, Director of the Center for Business Research and Business Support (BSA) said that she was really surprised with the results. The number of nearly 160 Vietnamese enterprises participating in this year’s fair. In the context of general difficulties of the economy, businesses still do not give up waiting but actively go with the spirit of effort and creativity. She also assessed that Vietnamese enterprises participating in this year’s Thaifex fair not only grasped market trends through the introduction of healthy products, but also paid more attention to the product form, which is very popular. interested in fairs like Thaifex.
According to Mr. Vu Dinh Duy, Director of QP Foods, to improve the value of Vietnamese agricultural products, there is no other way than deep processing. Deep processing turns a raw material into a finished product, and that processing creates added value for the product. This is also the common direction of most Vietnamese enterprises participating in this year’s fair.
Meanwhile, Mr. Pham Dinh Ngai, CEO and founder of Sok Farm coconut nectarine business, said that joining Thaifex is an opportunity for small and medium enterprises like Sok Farm to see their competitive advantage. What is and how can I bring my Vietnamese products and my region closer to the region of the world.
Taking place from May 23-27, Thaifex Anuga 2023 is the largest and most comprehensive event since before the COVID-19 pandemic with the participation of more than 3,000 businesses from more than 40 countries around the world. exhibiting 5,500 booths covering 11 specialized fields, including premium foods, frozen foods, fruits & vegetables, meat, rice, seafood, candy & confectionery, beverages, coffee & tea, food technology and food service. The fair is expected to attract more than 60,000 visitors from 120 countries.