On May 26, the Tourism Association of Binh Thuan province issued a notice about the hotel in Mui Ne refusing guests to stay a weekend night, selling “beer with peanuts”. According to the Binh Thuan Provincial Tourism Association, the Phan Thiet – Dau Giay expressway is open to traffic, and visitors to Binh Thuan have shortened their travel time.
In May, the number of visitors to Binh Thuan increased by 20%, the peak of the summer tourist season is forecasted, the number of visitors increases sharply compared to the same period in 2022. Therefore, the accommodation facilities have been carefully prepared from the base. facilities as well as renewing products and services to be able to organize to welcome guests in the peak tourist season.
However, recently on tourism forums posted to reflect the status of many hotels and resorts in Mui Ne – Phan Thiet at the weekend, only accepting guests for 2 nights and having to order 1-2 meals in the hotel. resort. According to Binh Thuan Tourism Association, this issue has unintentionally affected the reputation and brand of Binh Thuan tourism.
Tourists visit and swim in Binh Thuan.
The Binh Thuan Tourism Association said that currently, businesses in the tourism, hotel and airline industries are applying revenue management tactics to optimize revenue and profit. At the same time, the application of revenue management in the hotel industry is very broad and flexible, using many tools such as demand forecasting, time comparison… to offer the right policy to the right audience at the right time. points, including minimum stay requirements, mandatory meals.
Therefore, tourism businesses always offer price structure, number of rooms for each market share in fixed time frames, especially during peak days.
“There is no case of only accepting guests for 2 nights for the entire number of hotels and resorts. Therefore, the fact that the forums posted the above issue did not reflect the reality of the operation of the tourism industry in general and the hotels and resorts in Binh Thuan in general”, the Binh Thuan Provincial Tourism Association affirmed.
Currently, Binh Thuan has nearly 600 tourist accommodation establishments with more than 17,500 rooms, which is one of the important factors to attract tourists and ensure to serve a variety of tourists. Binh Thuan Tourism Association said that for each tourism business, there is a business strategy, products and customers they aim to. With travel businesses, they also segment the market to determine the needs of their customer flows.
Previously, some travel companies reflected that many hotels and resorts in Mui Ne – Phan Thiet of Binh Thuan province only received guests for 2 nights at the weekend and had to order 1-2 meals in the resort. This information, after being posted on tourism forums, immediately many other travel companies acknowledged and expressed regret for Mui Ne – Phan Thiet tourism.
According to travel companies, this is a type of learning from other places, which is very bad and not good for tourism in Binh Thuan in particular, the tourism industry in general. Because, in fact, customers’ needs and finances are limited. The hotel’s priority for guests to book 2 nights on the weekend accidentally narrows the audience of customers who want to join the tour. As for the travel company, even if you can find a hotel to receive the group for 1 night, the price is often very high.
Duy Quang
