This combination aims to build reading habits and promote the development of reading culture in the community while also opening up many potential opportunities for the publishing industry.
On November 20, the Vietnam Publishing Association and TikTok Vietnam officially signed a cooperation agreement for the period 2023-2025 to enhance reading culture in the online environment and develop the publishing market.
The cooperation agreement focuses on 4 main contents: Supporting the promotion of books and reading culture in Vietnam, encouraging content creators to continue connecting, spreading and sharing the passion for books in the community ; Deploying BookTok Day periodically every month on the TikTok platform; prevent activities of buying and selling fake and pirated books on the platform; organize a training program on effectively exploiting TikTok Shop.
Accordingly, the two sides set a goal of reaching 1 billion views on the platform for promotional content, book communication and reading culture within 12 months (from November 2013 to November 2024).
On this occasion, the Vietnam Publishing Association and TikTok Vietnam also coordinated training for publishers, book publishing companies, and book businesses to effectively exploit TikTokShop.
Speaking at the signing ceremony, Mr. Nguyen Nguyen, Vice Chairman of the Vietnam Publishing Association, Director of the Department of Publishing, Printing and Distribution affirmed that the cooperation program between the Vietnam Publishing Association and the TikTok platform will open up many opportunities. An opportunity for the publishing industry to continue its role and mission of spreading reading culture to the community.
“In Vietnam, digital transformation has brought increasingly clear changes in the stages of publishing, communication, and distribution. Although it brings great opportunities, digital transformation also poses challenges for the industry. publishing on the digital transformation capacity of publishers and publishers,” Mr. Nguyen Nguyen said.
Mr. Nguyen Lam Thanh, representative of TikTok Vietnam, said that the platform will bring many practical activities to contribute to revitalizing reading culture in Vietnam while inspiring a new generation full of love for books.
Along with online activities, TikTok also actively cooperates with publishing units to launch the Trending BookTok bookshelf category located at direct stores and websites, thereby contributing to increasing sales for publishers. publishing unit, while creating development conditions for new authors.
Responding to the spirit of Vietnam Book and Reading Culture Day, promotional programs for new book titles have been implemented by publishers and bookstores to spread reading culture in the community.
Within the framework of the training session, TikTok Vietnam representative introduced the BookTok Campaign on TikTok globally and in Vietnam. The BookTok campaign was first introduced in Vietnam from April 2023.
Up to now, the campaign has attracted more than 196 billion views globally. Specifically, with the first launch of BookTok in the Vietnamese market, the campaign attracted more than 2.5 billion views. For the second time, BookTok has combined with the LearnOn TikTok 3rd anniversary campaign to create a lot of buzz and attract more than 1.1 billion views. All have provided a sharing space, connecting content creators, authors and readers around the world with a common passion for books./.