Dak Lak organizes a training course on brand development skills and image building on digital platforms

The training course took place on April 24 and 25 in Buon Ma Thuot City for businesses, cooperatives, and business households in the Central Highlands provinces. This is a notable activity within the framework of the National Program on Trade Promotion in 2024 in Dak Lak.

Attending the training course were Mr. Hoang Minh Chien – Deputy Director of the Department of Trade Promotion, Ministry of Industry and Trade, Mr. Luu Van Khoi – Director of the Department of Industry and Trade of Dak Lak province. There are also representatives of agencies, commercial organizations, trade promotion agencies, press agencies along with 100 businesses, cooperatives, and business households in the Central Highlands region.

In his opening speech, Mr. Hoang Minh Chien – Deputy Director of the Department of Trade Promotion assessed the Central Highlands as a strategic land, possessing many favorable climate and land conditions suitable for large-scale agricultural development. large tissue. With typical basaltic red soil, the Central Highlands is suitable for growing many types of agricultural crops such as coffee, cocoa, pepper, mulberry, cashew, durian…

However, the Central Highlands region has a unique geographical location far from major economic centers and seaports. Connections between regions are mainly by long road routes and there is no highway or railway network. Therefore, agencies, organizations and businesses need to organize and effectively implement logistics activities to promote the connection of consumption of products and goods between localities.

In addition, Mr. Chien also emphasized that the Central Highlands needs to strengthen production and business capacity towards a circular economy, towards a green and sustainable economy. On the other hand, the Central Highlands provinces need to apply a variety of new business methods and promote trade promotion activities in the digital environment. “This helps businesses and cooperatives promote, build images and develop product brands, supporting market expansion effectively!” – Mr. Chien affirmed.

In the welcome speech, Mr. Luu Van Khoi, Director of the Department of Industry and Trade of Dak Lak province shared about the advantages and difficulties in applying information technology and digital transformation in trade promotion activities.

In particular, local export promotion activities receive attention from management agencies, experts from TikTok Shop, e-commerce platforms and sellers, etc. Thereby, opening up many topics for businesses, cooperatives, and business households in the Central Highlands to acquire knowledge and experience to improve their capacity and trade promotion skills in the digital environment.

Mr. Nguyen Thanh Duong – Deputy Director in charge of the Center for Information Technology Application and Digital Transformation in trade promotion (Trade Promotion Department – Ministry of Industry and Trade) said that the training program aims to support, Promote the widespread application of digital transformation in trade promotion for businesses and the community. From there, it helps businesses, cooperatives and business households in the Central Highlands narrow the gap in the level of information technology application and digital transformation in trade promotion with big cities.

During the training course, units will be trained and improve their skills in using information technology applications on smartphones. Next is how to participate in digital platforms, livestream skills to promote product images, output, standards,… to enhance the brand value of Vietnamese agricultural products.

In addition, this training course also provides skills training and direct instructions on how to sell online (Livestream), build stores on digital platforms, practice direct sales operations and build product brand promotion videos. Thereby, helping businesses and cooperatives improve their opportunities for successful trade connections and promote domestic consumption.

TikTok Shop representative said that the content of this training course is methodically and scientifically designed, focusing on each specific topic. Participating students will be guided and supported to self-deploy branding and business activities on digital platforms. Through the training course, businesses will improve how to exploit tools and services on TikTok Shop as well as build effective sales scenarios to boost revenue and brand value.

At the end of the training course, content creators guide and support students in practicing how to Livestream sales on the TikTok platform. This is a practical method, helping students quickly deploy trade promotion activities in the digital environment, especially livestream sales activities./.