Promoting Vietnamese food at Singapore’s largest culinary exhibition

Information from the Vietnam Trade Office in Singapore, from April 23 – 26, 2024, Asia Food, Hotel and Catering Equipment Exhibition 2024 will be held in Singapore. This is the island’s largest culinary exhibition for many years and is held every 2 years.

The event lasts for 4 days and is expected to attract 60,000 visitors. The exhibition space covers an area of ​​65,000 m2, with more than 1,500 traders from 52 countries participating, including distributors, importers, manufacturers and famous brands.

Singapore Food Show has long focused on innovative and sustainable solutions for the food and beverage industry, striving to provide added value to the F&B industry. According to the Vietnam Trade Office in Singapore shared with Mekong ASEANVietnam is a production and trade market with great potential, the diversity of Vietnamese cuisine has attracted many partners.

In order to promote and support businesses to access the Singapore market more, on April 23, the Vietnam Trade Office in Singapore cut the ribbon to open the Vietnam Pavilion at the exhibition. Attending the ribbon cutting were Vietnamese Embassy in Singapore Mai Phuoc Dung, Commercial Counselor of the Vietnam Trade Office in Singapore Cao Xuan Thang, Chairman of the Singapore Telecommunications Industry Association George Choo…

At this exhibition, Vietnam has 5 businesses participating with confectionery products, beverages, frozen foods, chili and spices, dried fruit, canned fruit…..Vietnamese booth Nam has attracted a large number of visitors.

According to the Trade Office, Singaporeans are very familiar with Vietnamese products such as rice, seafood, coffee, chili and fresh fruit. In the first quarter of 2024, Vietnam is the largest imported rice supplier to Singapore. Vietnamese seafood has a market share of about 10% in this country. Vietnam is currently Singapore’s 10th largest trading partner, while Singapore is Vietnam’s 4th largest trading partner. Singapore is also Vietnam’s largest investor in ASEAN.

Ambassador Mai Phuoc Dung affirmed that businesses participating in the culinary exhibition in Singapore will help promote products and services to the global market, demonstrating the efforts and determination of Vietnamese businesses to go international. Male. Mr. Dung also suggested that Vietnamese businesses properly evaluate their capabilities and learn from international markets.

Besides, the Vietnamese Embassy not only encourages Vietnamese businesses to go out but also welcomes foreign business groups to visit Vietnam.

The Vietnam Embassy in Singapore will support foreign business delegations visiting Vietnam and help connect delegations with localities, associations and business communities. It is expected that in next May, the Trade Office will coordinate to support a Singapore business delegation to visit Vietnam.