Determined to bring the City. Buon Ma Thuot becomes the world’s coffee destination

On the morning of April 26, the Ministry of Industry and Trade and the People’s Committee of Dak Lak province coordinated to organize a Conference on trade promotion and import and export development in the Central Highlands region. Attending and co-chairing the conference were Mr. Vu Ba Phu, Director of the Trade Promotion Department, Ministry of Industry and Trade and Mr. Nguyen Tuan Ha, Standing Vice Chairman of the People’s Committee of Dak Lak province.

The conference attracted about 200 delegates, including leaders of agencies under the Ministry of Industry and Trade, leaders of Departments of Industry and Trade of Central Highlands provinces, industry associations, representatives of business support agencies and organizations. at home and abroad, manufacturing, exporting, importing, trading,…

Speaking at the conference, Mr. Nguyen Tuan Ha, Standing Vice Chairman of the People’s Committee of Dak Lak province emphasized that Dak Lak province is the coffee capital of the entire Central Highlands region, a destination that cannot be ignored when talking about coffee. about Vietnamese coffee. Coffee is the main agricultural product in the economic structure of Dak Lak province, accounting for a large proportion of the province’s total social product and annual export turnover. Coffee directly affects the income of the province. The vast majority of people live in the province.

The reason Dak Lak is called the coffee capital of the Central Highlands, according to Mr. Nguyen Tuan Ha, is because the current coffee area reaches 212,915 hectares, output reaches over 558,729 tons/year, coffee trees are not only meaningful in terms of economic and social but also has great cultural and tourism significance. The process of developing the coffee industry combined with the development of eco-tourism and indigenous culture has attracted an increasing number of tourists to visit.

Recently, to improve productivity and quality of coffee for export and improve people’s lives, the province’s branches and sectors have implemented many important solutions, such as promoting the organization of coffee production. sustainable coffee with 4C, UTZ Certifed, RFA, FLO certification; coffee production with geographical indications and continuing the coffee replanting program, striving for a total replanting area of ​​more than 24.4 thousand hectares in the period 2021-2025,…

At the same time, Dak Lak province has promoted attracting businesses to invest in building processing factories to increase the value of coffee products. Thereby, Dak Lak currently has 209 coffee processing establishments, with an annual processing output of about 496 thousand tons, including 455 thousand tons of green coffee, 31 thousand tons of powdered coffee and 10 thousand tons of instant coffee. In the 2022 – 2023 coffee season, the province exports coffee to 61 markets and territories. Japan and Italy are the largest markets with turnover of 72,697 million USD and 39,045 million USD, respectively. A total of 41 markets achieved a turnover of over 1 million USD, of which 14 markets achieved a turnover of over 10 million USD.

Dak Lak 2/9 Import-Export One Member Company Limited is the leading unit among 9 enterprises participating in exporting green coffee in the area with 105,667 tons, turnover of 226.975 million USD. For instant coffee, Dak Lak exports to 20 markets, of which Indonesia and Thailand are the two largest markets with turnover of 30,037 million USD and 10,581 million USD, respectively.

City alone. Buon Ma Thuot is a strategic city of the Central Highlands region, a place full of elements of natural landscape, historical value, rich cultural identity, and is of interest to the Party and State with many investment policies. development investment, aiming to become a central urban area in the Central Highlands and a “Coffee City of the world” according to Conclusion No. 67-KL/TW dated December 16, 2019 of the Politburo.

These decisions are specified by the Government in Resolution No. 103 on the Government’s Action Program to implement Conclusion No. 67 of the Politburo and Resolution No. 72 of the National Assembly on piloting a number of mechanisms and policies. Specific policies for city development. Buon Ma Thuot, Dak Lak province. This is an opportunity and also a favorable condition that the Party and State provide for the Party Committee, government and people of the city. Buon Ma Thuot and Dak Lak province.

In addition, this is also the foundation for the city’s development to 2030 and a further vision to 2045. Dak Lak believes in the support and direction of the Government, and the consensus of local authorities at all levels. cooperation, investors and the entire community to maximize these important goals. A highlight in the city’s development policy. Buon Ma Thuot is building a City brand development project. Buon Ma Thuot becomes the “Coffee City of the World”; develop ecological tourism and exploit local cultural values ​​associated with national monuments.

Mr. Tran Duc Nhat, Vice Chairman of the City People’s Committee. Buon Ma Thuot said that the city is striving to create a global reputation, attracting not only coffee lovers but also followers of culture and sustainable tourism, which are important steps. important in the development journey of “Buon Ma Thuot City – the destination of world coffee”. Besides, it is impossible not to mention the Coffee Festival “Buon Ma Thuot – A national-scale festival”, held periodically every 2 years to promote and enhance the value of Vietnamese coffee. ; Honoring coffee growers, processors and traders.

This is an opportunity to converge culture, trade and investment, contributing to bringing the Buon Ma Thuot coffee brand to international level. Taking advantage of great opportunities and important resources from the Party and Government’s decisions, along with the attraction of the Coffee Festival, Buon Ma Thuot has been opening the door wide to bring Buon Ma Thuot coffee to conquer the market. international School. Buon Ma Thuot needs close coordination and cooperation between local authorities, businesses and international partners so that the city can develop. Buon Ma Thuot, Dak Lak province continues to develop strongly, worthy of being the economic engine of the Central Highlands region.

“With high political determination and consensus of all levels of government, businesses and people, Buon Ma Thuot City will continue to make further efforts, increase innovation, promote initiative, creativity, Dare to think, dare to do, overcome difficulties, take advantage of potentials, advantages, and opportunities to build and develop Buon Ma Thuot – a world destination, attracting domestic and foreign tourists because of its green environment. , clean, beautiful, smart, modern urban system and unique cultural identity” – Mr. Tran Duc Nhat, Vice Chairman of the City People’s Committee. Buon Ma Thuot shares.