Car manufacturers in Vietnam offer 5-year warranties

In addition to competing on new products or selling prices, car manufacturers also continuously offer attractive after-sales programs to attract customers. In particular, the warranty period is considered to play a leading role in policies related to after-sales user support.

About 5 years ago, most manufacturers applied the same maximum warranty period of 3 years or 100,000km, whichever comes first. This is the minimum regulation of Decree 116 of the Government.

However, currently, many companies have introduced new warranty policies to take better care of customers, such as replacing product quality affirmations.

The race to increase the warranty period

The newest member of the group of brands with a 5-year warranty policy is Lynk & Co. The company applies a maximum warranty policy of 5 years or 150,000km to customers who buy cars without business registration.

Previously, Peugeot was one of the first popular brands to decide to change the warranty policy from 3 years or 100,000km to 5 years or 150,000km, whichever comes first.

After that, many car manufacturers also began to establish longer warranty periods, including brands such as VinFast, Hyundai…

In addition to popular car brands, luxury car manufacturers also extend the warranty period. However, instead of free, some companies charge expansion packages to sell to customers in need.

For example, BMW allows car owners to purchase an additional 5-year warranty package instead of the standard 3 years.

Porsche also allows customers to extend the warranty package, for a maximum period of 15 years or 200,000km. To receive this privilege, customers must pay an additional few tens of millions of dong.

Besides the brands mentioned above, there are still a few car manufacturers that decide to keep the 3-year warranty policy. This can be considered a disadvantage compared to many other competitors in the market.

Why do companies confidently increase the warranty period?

According to analysts, the long warranty period gives customers confidence in product quality.

In addition, long-term operating cost savings and more benefits during the experience will also stimulate customers to trust and choose the product.

Smart consumers often tend to choose brands with better warranty policies when comparing and choosing products with similar features.

Previously, the 3-year mark was chosen for two reasons. In addition to the Government’s regulations, observers believe there is another reason. That is, the manufacturer itself believes that after 3 years, their products are most likely to develop errors.

Therefore, increasing the warranty period to 5 years is considered the best way to prove product quality.

This becomes even more important for new car manufacturers entering the Vietnamese market such as Lynk & Co. Because this is the fastest way to help the company build trust with customers in a country with hot and humid climate conditions. This condition is considered to be the bane of many car parts.

Product quality, which in Lynk & Co’s case is the 3 car models being distributed in Vietnam including 01, 05 and 09, is only evident after a period of use. Lynk & Co’s warranty policy is considered one of the best measures of this.

Besides, Lynk & Co also benefits from Tasco Auto and Savico systems. This is the largest car distributor in Vietnam, accounting for about 13.3% of the market share, with 86 showrooms nationwide.

In addition, during the warranty period, users will quickly be rescued when the vehicle has a problem. The vehicle will be towed and towed to the nearest service workshop completely free of charge.

It can be seen that the strategy proposed by Lynk & Co clearly shows its determination to develop in the Vietnamese market. This brand has taken care of each “brick” to build trust with customers at a time when the market is experiencing a lot of turmoil and challenges.