Recently, youth in the province have organized many activities and programs to accompany tourism, creating a spillover effect, contributing to introducing the image of the people and land of Quang Ninh to tourists.
Building a tourism brand
To better promote the role of youth in tourism development, the Youth Union at all levels has implemented many programs and activities to promote tourism development combined with protecting the ecological environment, aiming to build a sustainable environment. sustainable tourism school; Encourage and support Youth Union to develop community tourism models; Propagate, educate, and contribute to forming a culture of civilized behavior for youth members towards tourists…
Propaganda activities on building the province’s tourism brand have been widely deployed at all levels, achieving many positive results; such as building a “Quang Ninh Tourism” section on the website, fanpage, online map of typical local tourist destinations, provincial tourism propaganda toolkit… Through that, tours and tourist routes of the locality is widely conveyed in the Youth Union.
Local Youth Unions proactively deploy many models and activities to jointly develop the tourism industry. Typical: Tour guide club, Free motorbike team to guide tourists around (Binh Lieu district); Narrator Club (Mong Cai City); Ky Thuong Am Vap Farm tourist area (Long city); Pac Sui Homestay tourist area, Family Ecozone experience tourist area (Tien Yen district)…
The Provincial Youth Union successfully organized the Ha Long Beauty contest, which has now become an important cultural event of the province. The contest is held periodically every 2 years to honor and enhance the beauty of body, soul, talent, and intelligence of young women; promote the role of young women in Quang Ninh in building and developing the community; promote the tourism image of Vietnam in general, and of Quang Ninh and Ha Long in particular, to domestic and international friends.
Creativity in tourism promotion
In the past few years, youth throughout the province have actively deployed the model “Digital map of historical and cultural relics and red addresses”, specifically Install signs with QR Codes at historical and cultural relics in the province.
In 2022, the Provincial Youth Union’s Board of Directors will build and launch the provincial youth project “Map of red addresses – digital transformation application in revolutionary ideal education and provincial tourism development” with nearly 40 historical relics. , culture, and red addresses are standardized digital content, including images, videos with close-ups of all angles and the use of AI (artificial intelligence) technology to explain each place.
In just a short time since launch, there have been tens of thousands of QR code scans, showing The project has promoted important significance in applying digital technology to preserve, promote and promote the province’s cultural values; At the same time, educate the province’s historical and cultural traditions for the young generation, promoting digital transformation in the fields of culture and tourism.
With QR codes placed at tourist attractions, visitors and residents when arriving at relic sites, in addition to being directly introduced by a tour guide, can simply scan the code with a smartphone. can research and grasp necessary information about the destination. To date, 165/total 370 relic sites in localities in the province have been digitized and attached with QR codes by youth unions at all levels.
Youth in the province also participate in creating content in cyberspace, creating many media products in the form of short videos on digital platforms Facebook, Tiktok, with main content about cultural, culinary, and tourist experiences. local calendars, introducing to the social network community the beauty of culture and people of each region. This method of promotion has created very positive effects, attracting the attention of a large number of social network users, and is an effective channel to spread the cultural and human values of Quang Ninh to friends in the community. domestic and international.
Tags: Youth accompanies travel
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