The coffee market targets sustainable green production and export

On the afternoon of April 26, the Department of Trade Promotion, Ministry of Industry and Trade coordinated with the Department of Industry and Trade of Dak Lak province to organize a trade promotion conference with the Vietnam Trade Office system abroad in April 2024 with the topic: “Promoting the export of Vietnamese coffee and spice products”. Mr. Vu Ba Phu, Director of the Department of Trade Promotion and Mr. Luu Van Khoi, Director of the Department of Industry and Trade co-chaired the conference at the main bridge.

The conference focused on 2 main discussion sessions including: The first session was the Vietnam Pepper Association and Son La Coffee Association (representing businesses) and Leaders of the Department of Industry and Trade of Dak Lak province and Department of Industry and Trade of Yen Bai province. , Department of Industry and Trade of Binh Phuoc province (representing a locality with potential and strength in exporting coffee and spices) shared a presentation with the topic “Assessing the situation of export promotion of coffee and spice products : Current situation, advantages, difficulties and suggestions and recommendations for export promotion tasks and solutions.

The second session with the topic “Updated information on policies and recommendations of the Trade Department, an organization supporting international trade for the export of Vietnamese coffee and spice products” had the participation and sharing of Representatives of Vietnamese trade offices in Germany, India, Egypt and representatives of international organizations: Swiss Import Promotion Program (SIPPO) on “Trends requiring sustainability for coffee products and imported spices in the world market – lessons learned and some recommendations for Vietnam”; The Sustainable Trade Initiative (IDH) discussed “EU Deforestation Regulations (EUDR) and challenges for Vietnam’s coffee and spice industry”.

Dak Lak people are happy when coffee prices increase. (Photo: Truong Minh)

The organizing committee set aside time for Vietnamese business offices abroad to share some updated information on the Trade Office’s policies and recommendations for trade activities in key markets and export opportunities for foreign countries. Vietnamese coffee and spice products.

Speaking at the conference, Mr. Vu Ba Phu, Director of the Department of Trade Promotion, emphasized that the Ministry of Industry and Trade has invited experts on sustainable production and export from international trade development organizations to share their solutions. information and market requirements related to green and sustainable production and export, one of the requirements that is becoming a vital condition in today’s export competition. Based on the information the parties exchanged at the conference, it will contribute to improving the effectiveness of trade promotion activities, thereby promoting the development of the export industry and enhancing effective export capacity in the coming time. .

Through sharing from the deals, it helps localities, associations, and businesses in building plans, developing markets and orienting effective production, contributing to improving coffee production and export capacity. Vietnamese spices; The Ministry of Industry and Trade and the Vietnam Trade Office abroad have also grasped the difficulties, obstacles and needs for support in trade promotion of businesses, associations and localities.

In the coming time, it is recommended that localities and associations strengthen coordination with units of the Ministry of Industry and Trade and relevant ministries and branches, as well as the Vietnam Trade Office system abroad to promptly update information and monitor closely monitor export market developments and prices; Promote propaganda, support, and guidance for businesses, cooperatives, and farmer households to promote sustainable production, focusing on improving product quality, expanding distribution channels, and exploiting commercial channels electronics, promoting propaganda activities, brand promotion and trademark protection, improving competitiveness, ensuring to meet increasingly strict requirements and regulations of export markets, to go deeper in global supply and distribution chains. Coordinate with the Ministry of Industry and Trade to deploy export promotion events according to strategic orientations on key market groups and priority product groups in each period.

The Vietnam Trade Office abroad continues to closely monitor the situation and developments in foreign markets, fluctuations in world coffee and spice prices, and the moves of major producing and exporting countries to analyze the situation. Analyze, forecast, promptly inform, disseminate and guide associations, businesses and production facilities to orient and organize production and business plans accordingly.