Sam Son tourism transforms thanks to infrastructure

Transformed into a “trendy destination”

For Thanh tourism workers, the Sam Son travel guidebook has been extended and embellished with new colors since Sam Son Beach Square was launched in 2023. At that time, there were long lines of cars and tight lines of people. Everyone gathered at the beach square to hang out and watch water music performances on the opening night of the 2023 Beach Tourism Festival with fireworks filling the sky in Sam Son. More than 300,000 visitors flocked in overnight, Sam Son became a bright spot in the picture of Vietnamese tourism in the summer of 2023.

That image is expected to continue to be reproduced and become more explosive during the holiday season of April 30 – May 1 this year. Hundreds of thousands of tourists will continue to participate in the opening night of Sam Son Beach Tourism Festival 2024 with top stars and a grand fireworks display taking place on April 27.

Sam Son is currently maintaining its status as one of the top suggestions for holidays and weekends. Nowadays, the “menu” to experience Sam Son is not only swimming and eating seafood, but also participating in festivals and cultural and artistic events around the clock.

With a total area of ​​less than 45km2, Sam Son attracts nearly 8 million tourists in 2023. In 2024, even though it has not yet entered the peak season, Sam Son has welcomed nearly 1 million visitors. The locality set a target of 8.5 million visitors for this year.

Infrastructure “takes wings”

According to experts, the success of Thanh Hoa tourism comes from successfully inviting Vietnamese tourism “eagles” to solve the infrastructure problem, contributing to enhancing the “sea pearl” of Thanh Hoa. Over the past two years, to develop tourism infrastructure, the city has mobilized more than 24,000 billion VND for many large projects. It is the largest coastal square and festival landscape in Vietnam, bustling commercial streets or unique water music shows that take place every week.

The high-class water music show delicately combines music and light, using German water spray technology with 300 nozzles that has become Sam Son’s trademark. The show performs on many themes such as “Shining Sublimation”, “Sunshine Rendezvous”, “Song of the Sea” and “Melody of Love”, bringing viewers impressive moments.

Along with the festive events that have brought vitality to Sam Son in recent times, the entertainment experience in the coastal city will increase its appeal when the Sun World Sam Son complex invested by Sun Group comes into final operation. May.

According to experts, with the presence of Sun World Holding, it is predicted that Sam Son tourism will continue to boom. Information about the appearance of Sun World Sam Son is also causing investors and business people to pay attention, urgently planning business plans for accommodation and commercial services to meet the increasing needs of tourists. calendar.

“Our hotel has been continuously running out of rooms since before the holidays. With the addition of Sun World Park, more and more guests will flock to Sam Son, so we are considering a plan to add additional rooms soon. near the beach square,” shared Mr. Minh Tuan – owner of a hotel in Sam Son.

In addition, the modern and synchronously invested transportation infrastructure system helps bring Sam Son closer – the “coordinates” of entertainment – entertainment – festivals in the North with tourists from all over. After the completion of the two North-South expressways through Thanh Hoa, Sam Son will become a weekend destination for Hanoians, taking just over 2.5 hours to drive. At the same time, Tho Xuan airport is planned to become an international airport with a capacity of about 5 million passengers a year by 2030, promising to put Sam Son on the map of must-visit destinations for international visitors when coming to Vietnam. Male. Besides inter-regional and international connections, Sam Son also focuses on investing in urban transport infrastructure, such as Thanh Nien road, West Sam Son 5 road, Hai Ba Trung street, South Song Ma avenue…

From the planned launching pad, heavily invested transportation infrastructure, to the emergence of leading private economic corporations such as Sun Group, Sam Son tourism is forecast to enter a new phase of development with a clear vision. The taste of a luxurious, experience-rich, vibrant destination in all four seasons.

Travel guides real estate waves

With the rapid development of tourism, high-class accommodation infrastructure such as 5-star resorts, luxury service apartments… is the next “piece of the puzzle” that needs to be added to the Sam Son urban picture.

Identifying new opportunities in the most vibrant coastal city in the region, investors are focusing their attention on the coastal apartment segment, which possesses the ability to grow in value as well as exploit business smoothly. For example, the Sam Son coastal high-rise project is “preparing” to introduce – The Pathway is located right at the Sea Square and the Sam Son festival landscape axis.

The Pathway is the first high-rise apartment project complex close to the sea in Sam Son. The appearance of the project attracted the attention of successful people in Hanoi, Thanh Hoa and neighboring provinces and cities.

According to investors, high-class projects from tourism, infrastructure to real estate are appearing one after another, with the expectation of continuing to create a new, modern lifestyle and business for people, raising the level of urban transformation, making Sam Son an attractive tourist destination. At that time, owners of Sam Son service, accommodation, and real estate businesses promise to benefit, with revenue streams and profits continuing to increase.

Hoai Phong