International experts have strongly affirmed: Vietnam’s rise is a manifestation, originating from the concept of “nation brand” – A national brand that is both transforming and increasingly attractive to the world. gender. So, the question now is: Are we enjoying this reputation by default? Or have we proactively made efforts to contribute to gaining that world recognition? Is there any way for Vietnam’s rise in all aspects to be both faster, more comprehensive, and more sustainable, in order to gain recognition from the world in a sustainable way?
I think it’s time for Vietnam to proactively determine. The reason I avoid the phrase “National Brand” is because in recent years there has been a National Brand program for businesses. Determining and building a country’s brand must come from the awareness that this is the combined result of many different dimensions:
– From history, culture, art, geography and resources, economics and trade, diplomacy, tourism… human resources and people.
– From the self-awareness of a nation or ethnic community about its own identity, comparison and interaction, adjusted and supplemented by the perception of the outside world.
– From the eternal and unchanging values through the history of a nation/national community, with changes to adapt to a changing world and reach the desired common good values, on the journey to identify Establishing a country brand for Vietnam.
At the same time, it is necessary to consider this as the right and responsibility of all Vietnamese entities, groups and individuals. The brand “Vietnam Country” does not belong to anyone but all Vietnamese people.
Tags: Vietnam country brand Vietnamese person
