Hai Duong Newspaper improves YouTube skills

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Ms. Lam Oanh, Business Director of BH Media, introduced how to develop a YouTube channel to reporters, editors, and collaborators of Hai Duong Newspaper. Photo: THANH CHUNG

On April 26, Hai Duong Newspaper Journalists Association coordinated with Bihaco Media Trading and Services Joint Stock Company (BH Media) to organize training on YouTube channel development skills for officials, editors, reporters, and journalists. technician and collaborator of Hai Duong Newspaper.

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Students immediately practice YouTube skills

To develop a YouTube channel for the press, BH Media representatives teach basic skills such as creating attractive, concise video titles to attract the audience and increase the likelihood of videos appearing on the channel. During the process of posting videos, you must regularly monitor to grasp user trends, thereby analyzing, comparing, evaluating, adjusting videos or appropriate approaches, increasing views.

According to a representative of BH Media, one of the factors that can affect attracting viewers and sharing YouTube channels is how to choose the avatar. YouTube will often default to choosing any frame in the video as the avatar, but this random selection will not create appeal. YouTube creators need to choose a unique avatar to make an impression on viewers and create attraction for the whole video. In addition, you need to pay attention to keywords, descriptions…

BH Media instructors introduce how to attract viewers through unique, strange, and attractive content
BH Media instructors introduce ways to attract viewers. Photo: THANH CHUNG

For local Party newspapers, in order for the YouTube channel to be attractive and competitive, it is necessary to choose appropriate content development areas such as weather, tourist attractions, specialties, local cultural beauty, and local issues. Current news that people are interested in… BH Media lecturers suggest that you can attract viewers’ attention through celebrities, influential figures or YouTubers with many views…

Building attractive video products for electronic newspapers and developing the newspaper’s YouTube channel is one of the three breakthrough tasks of Hai Duong Newspaper in 2024. Recently, Hai Duong Newspaper has implemented many solutions to increase views on the Internet. YouTube cooperates with celebrities to introduce the Tranh temple festival (Ninh Giang), exclusive interview with Coach Park Hang-seo… On the occasion of the opening of Tue Tinh culinary street on the evening of April 26, Hai Newspaper Duong also invited the runner-up of the Miss Ethnic Vietnam 2022 contest, Luong Thi Hoa Dan, to livestream on the newspaper’s Fanpage and broadcast on the YouTube channel of Hai Duong Newspaper.

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The article is in Vietnamese

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