On the evening of November 20, at the opening ceremony of the 2022 World Cup, the 1998 World Cup champion – Marcel Desailly – was the one carrying the trophy to introduce to the global audience and put it in an expensive protective suitcase designed by Louis Vuitton.
Previously, this brand had just caused a storm when it brought an unprecedented combination of two world football monuments, Cristiano Ronaldo and Lionel Messi, in an advertising photo.
The handshake of the century between Ronaldo and Messi continues to prove the ability to spend, as well as Louis Vuitton’s methodical strategy to achieve its goal of becoming the world’s leading luxury brand.
Author Dave Hughes commented: “As an official licensee of FIFA, Louis Vuitton enjoys the privilege of having a suitcase with its logo printed alongside the gold trophy. But compared to other partners, LV does not coverage in other positions on the stadium such as banners, advertisements, supplies for players, organizers…
They only appeared for a moment when the whole world was watching. Because in the world of high fashion, less is better.”
In 2018, Louis Vuitton also became the focus of attention when announcing a trophy suitcase for the World Cup held in Russia.
The brand says the design is entirely handmade in Asnières, France. The body of the suitcase is made of titanium alloy – the only metal in the world that is completely non-toxic to the human body, a material that helps aerospace to meet the harshest conditions outside. out space. Laser engraved monogram design.
Since 2010, the French fashion house has been commissioned by FIFA to do this work.
According to SCMP, the famous French leather goods manufacturer has cooperated with many organizations to produce prestigious trophy boxes, such as NBA (National Basketball Association), FIFA (International Football Federation). , or most recently, the Formula 1 Monaco Grand Prix 2022, which took place in May.
